MP4 Format

GIF FORMAT

INTERACTIVE

What it is:
A video of the product rotating 360°.

How it works:
Plays automatically or on click like a normal video.

Best for: Social media, Ads, Landing pages, Product promos, Platforms that don’t support interactive viewers.

Pros:
✔ Easy to upload anywhere
✔ Compatible with all platforms
✔ Great for marketing content
✔ Fast loading when optimized

Cons:
❌ Not interactive
❌ Fixed rotation speed/direction
❌ Lower engagement than true 360 spins

What it is:
An animated looping image created from the image sequence.

How it works:
Automatically loops through frames to simulate rotation.

Best for: Email marketing, Simple websites, Messaging platforms, Lightweight previews.

Pros:
✔ Auto-plays everywhere
✔ No plugins or players needed
✔ Lightweight and easy to share

Cons:
❌ Lower image quality
❌ Larger file size than MP4 for similar quality
❌ No user control

What it is:
A web-based (HTML/JavaScript) interactive viewer using your image sequence.

How it works:
Users drag, swipe, or hover to rotate the product in real time. Often uses JavaScript + HTML5.

Best for: Product pages, Online stores, Premium brand websites, AR or 3D integrations

Pros:
✔ True interactive experience
✔ Best user engagement
✔ Looks professional and modern
✔ Works on desktop and mobile

Cons:
❌ Requires hosting and embedding
❌ Some platforms need plugins or custom integration

Choosing the Right Format by Use Case

What You Receive

Every 360° product shoot includes:

• High‑resolution image sequence (24–72 frames per product)
• Interactive HTML 360° viewer for web
• MP4 video spin for ads and social
• Shopify‑ready or platform‑optimized files
• Clean white or custom background
• Natural shadows and consistent lighting

AMAZON SPECS

The 360° View experience is powered by a set of 24,48, or 72 images taken from a fixed elevation above the product at 5° intervals as you spin the product.

The images can be created using traditional digital photography methods or using photo realistic renderings from 3D models. Digital photography images must be retouched to remove background details.

Individual image files must follow a prescribed naming convention and be organized into a specific folder structure. Ultimately you will deliver one 360° View asset package in zip format per ASIN.

SHOPIFY SPECS

You’ll need to integrate specialized software to effectively display 360 spins on your Shopify store. Here are some options to consider:

• Orbitvu software: 360-degree product photography Shopify integration. Key features: Cloud storage for 360 spins, automated image processing, direct Shopify integration, automatic background removal, flexible integration with external software, analytics, multipurpose output for e-commerce, social media, web and print.
• Threekit: Advanced 3D and 360 product configuration tools, augmented reality (AR) capabilities, real-time rendering of product variations and a photorealistic 3D product configurator. API-first architecture for flexible integration integrating with Shopify Plus.
• Magic360: Easy integration of 360 spins. Includes drag-and-drop interface for uploading 360 images and a lightbox feature for full-screen product viewing, analytics. Responsive design for optimal viewing on all devices.
• Sirv: Image management and 360 spin solution. Automated image optimization and responsive delivery. Features CDN integration, zoom capabilities and advanced image processing features.

Basic Spin

Starting at $20 per product

Includes:

• 24 frames
• White background
• Basic retouching
• MP4 + image sequence

Best for: Clean e‑commerce listings and catalogs.

Standard Spin

Starting at $30 per product

Includes:

• 36 frames
• Manual retouching on each frame
• Natural shadowing
• MP4 + image sequence + HTML viewer

Best for: Product pages, Shopify stores, and marketing assets.

Premium Spin

Starting at $50+ per product

Includes:

• 48–72 frames
• Advanced retouching
• Custom lighting and shadows
• MP4 + image sequence + HTML viewer
• Scene or lifestyle integration

Best for: Ads, hero products, campaigns, and premium branding.